CROIZE 001
Swiss automatic watch – Watch design & brand identity
Croizé 001 is an exceptional timepiece, the result of a comprehensive design process combining horological precision with a strong design vision. Every detail has been conceived with a radical sense of clarity and formal balance. Its apparent simplicity is the outcome of a long development phase, driven by subtraction and visual restraint.
Equipped with a 2.6 mm ultra-thin Swiss automatic movement, visible through the transparent case back, the watch reaches a remarkable level of finesse. The case’s minimalist architecture eliminates traditional lugs in favor of a seamless connection between the circular case and the strap, ensuring a pure, continuous silhouette.
The entire brand identity — name, logo, markings and graphic system — was developed in continuity with the object: a contemporary expression of fine watchmaking, defined by restraint, precision and durability.
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Client: Croizé watches
Materials: 18k 4N gold case (39 mm / 7.2 mm) with domed sapphire crystal and screw-down caseback in hardened mineral glass.
Dial in white silvered opaline brass with applied 18k gold indexes and a small seconds sub-dial at 6 o’clock.
Ultra-thin Swiss automatic movement (2.6 mm) with variable-inertia balance, 48-hour power reserve, 160 components and 29 jewels.
Custom-made black calf leather strap with 18k 4N gold pin buckle and finishing.
All gold elements (case, indexes, hands, buckle) use a warm 4N alloy between rose and yellow gold, giving the watch a unique glow under changing light.
Dial in white silvered opaline brass with applied 18k gold indexes and a small seconds sub-dial at 6 o’clock.
Ultra-thin Swiss automatic movement (2.6 mm) with variable-inertia balance, 48-hour power reserve, 160 components and 29 jewels.
Custom-made black calf leather strap with 18k 4N gold pin buckle and finishing.
All gold elements (case, indexes, hands, buckle) use a warm 4N alloy between rose and yellow gold, giving the watch a unique glow under changing light.
Photos: Thomas Lang
