Upon request from Hicham El Guerrouj (two times Olympic champion, world champion and owner of the long-distance race world record), We developped an architectural concept, the graphic identity and the naming for Olympe, a new sport retail group based in Morocco.
This partnership, established since 2016, takes its formal identity from the athletic universe. Many months were needed to develop the different elements composing the project: displays, backwalls, cashdesk, fitting room, window displays, accessories,etc.
All included, over a hunderd fixtures were designed to be able to answer the various needs. Combinable, adaptable and modulable, everything is adjustable to the different retails spaces and corner shops.


Clients: Olympe International Development
Location: Morocco.
Materials: Steel, wood and concrete.​​​​​​​
Photos: Ludovic Roth
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